Curves Selects WellnessLiving as Fitness Business Management Software Provider

Woodway, TX – November 20, 2018 – Curves NA, Inc. is excited to announce a game-changing multi-year deal with innovative business management software company, WellnessLiving. Boasting a comprehensive suite of growth-oriented management tools, a strong focus on intuitive, user-friendly design, and an impressive 23.1% average revenue increase for its thousands of successful customers, WellnessLiving is ideally positioned to launch the global women’s fitness leader into a new era of business management technology.

In a rapidly changing and increasingly competitive industry, Curves’ Senior Manager, Global Applications & Communication, Katy Bauer, knew it was time to bring in third party specialists: “We are the experts in Women’s Fitness & Wellness – not technology.” After careful assessment of dozens of companies vying for the opportunity to shape the future of Curves, WellnessLiving emerged as the best software provider to serve the franchisor, franchisee, and their members.

Beginning in the first quarter of 2019, all Curves franchises in North America, will begin using WellnessLiving’s all-in-one management software to expand membership and streamline workflow. Franchisees can take advantage of cutting-edge WellnessLiving features, such as a fully integrated revenue-boosting payment solution with autopay capabilities and an incentive-based rewards program built to increase member engagement and loyalty. WellnessLiving will also power a state-of-the-art Curves client app, keeping members connected with the brand and its services through simple appointment booking, appointment notification options, and easy access to their club’s retail inventory.

As one of only four Reserve with Google partners in the fitness space globally, WellnessLiving offers Curves franchises unique access to a powerful and highly effective lead generation tool that allows non-members to book consultation appointments directly from Google Search and Google Maps results. This revolutionary growth opportunity gives franchisees direct marketing access to billions of Google users around the world.

“We are confident we have made the best decision for the future of our brand. Not only will WellnessLiving keep Curves up-to-date with security and compliance, its abundance of advanced resources will revolutionize franchise operations and ultimately drive new and existing members into our doors,” stated Krishea Holloway, President of Curves NA, Inc.

WellnessLiving has set a high standard in both usability and customer service, making it an attractive option for transitioning such a large franchise system and their members. “Customer success and satisfaction have always been our number one priority,” said WellnessLiving CEO and co-founder, Len Fridman. “Our mission is to set every business up for success by giving owners and staff all the tools they need to achieve their goals and accelerate their growth. Being selected as the technology partner for an industry leader like Curves is an incredible honor. We look forward to the opportunity to bring our software into so many Curves locations and to help create meaningful growth for franchisees across the world.”


WellnessLiving is a business management software company that offers complete solutions to business owners in the health and wellness industry. Its software is cloud-based and easy to use, allowing businesses to attract, engage, and retain their clients. WellnessLiving currently boasts thousands of satisfied customers and 5.5 million users worldwide. It is a customer-focused company, with employees who are genuinely passionate about helping make running and growing your business easy. For more information, please visit


Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes offer workout moves for key focus areas like strength, balance and flexibility. With Curves Nutrition Program, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, customizable meal plans and one-on-one coaching and support. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information, please visit

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